FOR IMMEDIATE RELEASE | JANUARY 24, 2011
For additional information contact Renée LaChance
Upstart e-Publisher Makes a Splash
Puddletown Publishing Group, an e-Publisher based in the Portland, Oregon metro area, announces its formation. Beginning in March 2011, Puddletown Publishing Group will release multiple titles formatted cross-platform for digital readers.
Founded by Susan Landis-Steward, Lisa Nowak, and Renée LaChance, Puddletown Publishing Group is adopting a business model that favors authors and embraces digital as the preferred method of content delivery for an author’s work.
The buzz in the traditional publishing world is that paper books and publications are going the way of 8-track and cassette tapes. Ebooks are destined to garner a large portion of publishing revenue, claiming one-third of all book sales in 2010, up from one half of one percent in 2009. Amazon.com announced in 2010 that sales of ebooks exceeded hardcover sales. Barnes and Noble announced in January 2011 that ebooks exceeded paperback sales on its website. Since last year’s release of the NOOKcolor and iPad, the evolution of ebooks has surprised publishing insiders and those outside the industry as well. The Jan. 3, 2011 Publisher’s Weekly cites a memo by the CEO of Simon and Schuster, Carol Reidy, where she states 2010 “is the year publishing changed irrevocably.”
“E-publishing is the wave of the future.” Landis-Steward says, “We want to get up on the board before the wave crests.”
“After pursuing traditional publishing and hearing that my writing is excellent but the subject matter doesn’t ‘fit the list’ of various agents and editors,” says Nowak. “I began looking into going directly to ebooks. The more research I did, the more I realized this is a viable option for most authors, whether they’re established or just starting out. It’s also an excellent option for traditionally published authors with a backlist of books that are no longer in print. Dead tree publishers have been gatekeepers to what readers can access. It’s time for that to change.”
Puddletown Publishing Group is modeling itself to be a part of that change. It will strive to influence the industry as an early adopter of the digital delivery system and create a market for new and established authors. Puddletown Publishing Group will partner with other small presses to get their author-branded backlists available on digital readers.
Landis-Steward, Nowak and LaChance bring decades of experience to the group.
Landis-Steward has worked in editing and writing for many years and brings two decades of strong journalism background to the group as well. She currently owns a writing, copyediting, and indexing business and is almost done with her Masters in Publishing at Portland State University. She has various other degrees, including a Masters in Spiritual Traditions and Ethics.
Nowak has 15 plus years experience as a small business owner, a strong background in reading, writing, and editing Young Adult fiction, and an established social network in children’s literature.
LaChance is an entrepreneur with business experience in editing, publishing and marketing. She is the co-founder of Just Out Newsmagazine and Out Media, Inc. Just Out is Oregon’s queer newsmagazine and Out Media was an advertising agency, event producer and publishing house based in Portland in the 1980s and 1990s. For the past 10 years she has worked doing copyediting, copy writing, publishing and creating graphics as LaChance Creative.
“We are very excited about our new venture and feel ebook publishing maximizes our combined skill set,” says LaChance. “I am impressed with the caliber of the authors we are already working with and I look forward to a Puddletown Publishing Group title on the New York Times Best eBook Sellers list.”
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