The official blog of Susan Landis-Steward, writer of whatever she likes, and co-founder of Puddletown Publishing Group


If you took piano lessons (or any other instrument, I think) back in the 50s and 60s, you might remember a book of finger exercises called The Daily Dozen. If you need to get more followers, and make more sales, you need to do your Social Marketing Daily Dozen.

1.  Find and follow five new people on Twitter every day. Then send out at least one content laden tweet every day. DO NOT SPAM SALES.

2.  Find a blog related to your genre and post a comment. Make sure you include your blog link or book link. Follow the blog if you like it. If you have time, step it up a bit and find three or five blogs a day.

3.  From Facebook, go to the search bar at the top of the FB page (in the blue part) and search for Networked Blogs. Join. This will cause your blog posts to go directly to your Twitter feed and FB page and will help drive traffic to your blog. This makes at least one tweet a day seamless in that your blog posts will go right to Twitter.

4. Blog. Well, unless you’re in some sort of campaign, carnival, blog tour, challenge, or other blog event, you don’t need to blog daily. Just blog regularly. Or do art. Whatever it is that you do.

5. Again on Facebook, join Fellow Writers. Check here daily. There are good contacts to be made, and most days there’s something you can do to get more followers or build more traffic. For example, today there is one thread for folks to follow each others blogs. Some days it’s FB author pages, some days it’s Twitter. Whatever it is, do it. You need tons of contacts to help you make sales.

6. Also on Fellow Writers, you can find people doing reviews, interviews, and other interesting things. Check them out. If you like what you see, ask to be included. If you like doing reviews yourself, join a blog tour. If you really like it, set yourself up to do reviews on a regular basis. Writers love reviewers. At least most of them do. And you get free books.

7. Use Google to find book reviewers who review the kind of thing you write. Ask them to review your books. If you have writing friends, ask them to do reviews for you and offer to do the same for them.

8. If you see a blog event (look up the ones in number 4 above) that sounds like fun, sign up. Several of us are doing the A to Z event. There are new ones starting every day, on all sorts of topics or with various activities. C’mon. It’s fun.

9. Join the Independent Authors Network (IAN).

10. Join Goodreads and get acquainted. There are all sorts of groups. Pick a few and join. Comment. Relate. Review. Get reviewed. Participate.

11. See if you can find anything useful on the Kindle Boards. Some people swear by them. They confuse me. But a friend told me I should try again so I will.

12.  Again on FB, join Novel Publicity. Lots of good pointers, some follower events like the ones in Fellow Writers. Plus, go to Novel Publicity’s website. Emlyn has lots of free information about social marketing and also sells some services. If social marketing is confusing you, she can help.
BONUS: If you belong to SCBWI, MWA, RWA, SinC or other writing organizations, let people know about your books, publisher, cover artist, whatever. Share your expertise. Ask for help. Get SOCIAL.

REMEMBER: It’s about building relationships, not just selling your books. Make new friends. Trust me. It’s fun.

NOTE: I’ve been putting my money where my mouth is and have been selling books regularly on Amazon, roughly 1 to 2 books a day. All total, I’ve sold about 50 books in two weeks. Not Amanda Hocking, but not bad for a beginner. And I write in a niche market that is only about 5 percent of the market. (I know it’s really 10 percent, but I figure at least half of that figure are men who aren’t buying lesbian mysteries.) So it does work.

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Comments on: "Social Marketing’s Dozen a Day" (10)

  1. Great post, Susan- thanks for sharing 🙂 I’ve bookmarked for future reference. Always good to learn from writers who really get the social networking scene.

  2. Lisa Nowak said:

    Zoe Winters and Amanda Hocking had their best luck with sales only after they started getting their books reviewed regularly. They also say it’s a waste of time to market to other writers, what you need to concentrate on is marketing to readers. Most writers are too busy to do much reading, so when they do read they stick to their favorite genres. For example, someone who writes paranormal romance is not likely to read a lesbian mystery, though if they really like you they’ll probably buy it to be supportive.

    Zoe also didn’t have the best of luck with Goodreads or Kindleboards. Of course she always qualifies things like that with “your mileage may vary.” Her personal advice to me was to find message boards for subjects that my readers would be interested in and get involved there. Once you’ve made friends, you can let those people know you have books out, but you have to be careful not to go there simply to sell your books.

    Personally, I also think it’s very important to make sure that no matter where your readers discover you, they have easy access to your books. For example, your Twitter bio should list your website or blog. Your website and blog should have direct links to your book’s page on Amazon and other outlets.

    You should also list ways for your readers to contact you at the back of your books. Zoe and Amy Rose Davis have active links to their Twitter feed, Facebook author page, and blog.

    As for Twitter, I’ve seen recommendations that only 30% of your tweets should be promoting your own stuff. The rest should be content and supporting other authors. Of course it’s best if you can use Twitter to connect to readers as opposed to writers.

    From what I understand about IAN, you have to have 500 followers on Twitter before they’ll let you join. But if you start following others and organizing them into lists, pretty soon people will start following you back. The more you’re listed, the easier it is for others to find you. Every day I get two or three new people following me, and I can only assume they found me because someone listed me. If all of them were on Wednesdays and Fridays I might attribute it to people tweeting those #WW and #FFs, but they’re pretty consistently every day. I’m not sure I buy the value of the #WW and #FF. Still, if people have the time, I guess it can’t hurt.

  3. I’m stopping by from the “A to Z” challenge and I look forward to reading more from you.

  4. Great advice, Susan. Some of these I already do but others I don’t. I’ll be joining Fellow Writers and Novel Publicity on Facebook ASAP.

    I’m still writing my book but as I’m seriously considering self publishing, I’m trying to start building my platform as early as possible. 🙂

  5. Sylvia van Bruggen said:

    Thank you for this! Wonderful list, def. going to join the Facebook groups 🙂

    Greetings from a fellow crusader in your group!

  6. Thx for the FB sites – I’ll look at them. I just don’t have the psyche for Twitter. Can’t be connected that much – I need my space!

  7. Good tips.

    I don’t do a daily dozen, but I join about twenty blogs every two weeks. About 15 follow back.

    Then I comment on as many blogs as I can every day…

    Made lots of friends that way.

    🙂

  8. I only needed 150 followers on twitter for Independant authors network

    Good advice – it’s about making friends, finding contacts, keeping an eye open for oppotunities

  9. What great tips! Thank you so much for sharing 🙂

    I do most of what you suggested but there is still more I can do 😀

    http://www.thechosenbook.com

  10. Excellent post Susan, thanks!!

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